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Axo Equity is a private investment firm founded by an entrepreneur and executive with hands-on experience scaling businesses in tech and optical.
We’re not your typical hard-nosed equity firm. We see the world through a founder’s lens.
We get it. Building a company is tough—it can be lonely, exhausting, and relentless. But it can also be amazing.
We’re naturally drawn to innovative ideas (even if our spouses occasionally roll their eyes when we ask, “What do you think of this business idea?”).
At our core, we’re builders—not just financiers.
As an independent sponsor, we structure investments on a deal-by-deal basis rather than through a committed fund. This approach gives us the flexibility to tailor our support to your unique needs.
Let’s talk.
Optical Industry
$1-15M in EBITDA
Target 60-100% ownership
Primarily USA
Ben Rollins has founded multiple companies in the optical industry, including a consumer lens brand and a vision medical device. He has also licensed technologies from some of the top universities in the country. With his wealth of entrepreneurial and operational expertise, he brings valuable experience to new ventures. 🔗
A seasoned CEO and executive with over 15 years of experience in the eyewear, e-commerce, and sports sectors. Led SportRx.com through exponential growth, achieving a top 10 workplace ranking by Outdoor Magazine. While head of marketing at Upper Deck, drove company growth by partnering with top brands like Nike and Oakley, as well as franchises like the NFL and NBA. 🔗
Clinician and researcher specializing in neuro-ophthalmology, focusing on photophobia and neurologic conditions. A founder of Axon Optics and a tenured professor in Ophthalmology at the University of Utah, with an adjunct role in Neurology. 🔗
Founder of Silk Technologies, a company dedicated to developing cutting-edge optical technologies. Holds over 60 patents, founded four startups, and has secured tens of millions in grants and venture capital to build optical companies. PhD in Biomedical Engineering from Cornell University. 🔗
A senior private equity and corporate finance executive with over 30 years of experience. Held leadership roles at RLG Capital, Sentry Financial, and Cornerstone Capital, specializing in partnering with and acquiring founder-led companies. Holds a BS in Finance from the University of Utah and an MBA from Harvard. 🔗
Teacher turned serial entrepreneur that has built four successful tech companies over the last 17 years with hundreds of millions of users and four successful exits. YouTuber for safety eyewear products. 🔗
We look forward to hearing from you.
